Digital transformation has been a trending topic in the business world since the coronavirus (COVID-19) pandemic struck. This digital technology integration into all business aspects has become a survival issue. Digital transformation challenges and prepares companies to adapt quickly to market pressures, supply chain disruptions, and rapidly evolving customer demands and expectations.
The COVID pandemic has shifted in-office to remote work, using software-as-a-service and cloud hosting. Because of corporate asset expansion, devices and assets must be more responsive, centralized, and secure with unified endpoint management (UEM). Aside from UEM, businesses must find more innovative ways of communicating, marketing, and selling their products and services.
In this article, learn how industry leaders plan to keep up with digital transformation in 2023 to help you make smarter decisions when planning yours.
One-Stop-Shop Marketplace Creation
Many business owners have adopted the one-stop-shop marketplace concept, which provides everything a customer needs in one platform. This business strategy aims to boost customer loyalty and long-term customer partnership.
Grant Polachek, the Head of Branding of Squadhelp, shared how he developed a more robust one-stop-shop marketplace for aspiring startups looking for the perfect domain name. He said, “I built a powerful branding community of naming experts to provide customers with unique, creative domain options. Business competition is tougher in the post-pandemic age, and the digital gameplay involves having unique branding to stand out. Hence, we became more aggressive with our offerings by creating a one-stop-shop marketplace for domain and brand naming.”
“We provide everything our clients need, from domain name selection to branding. They can choose from a hand-picked collection of domain names with matching URLs. Our dedicated naming experts provide custom name suggestions, and our customers are guided through our agency-style process. We have more than 150,000 ready-to-use brandable domains. In addition, we also launched a crowdsourced naming contest from the world’s largest naming expert community to provide the best domain name ideas for our customers,” Polachek added.
Digital Consumer Education
Online technology paves the way for faster customer connection and education. With digital technology, industry experts and professionals can share their best practices, product recommendations, and insights with other people quickly. Consumers can discover quick answers to their problems by searching online, from finding BBQ and other grill recipes to soundproofing their homes, improving their quality of life.
Michael Haas, CEO of Angry BBQ, shared how his company provides digital consumer education. “My company educates people about grilling and smoking to make them better BBQ masters. I created a website for this purpose, and I have helped many people develop a new hobby during the pandemic. On our website, people can read detailed grilled recipes, in-depth reviews of our favorite BBQs, and must-have grill gadgets and equipment recommendations,” Haas explained.
Ludovic Chung-Sao, Lead Engineer and the Founder of ZenSoundProof, also uses his website to educate people about soundproofing their homes. He said, “Digital transformation isn’t all about gadgets and software applications. We can leverage technology to have a more peaceful and meaningful life. I’ve worked for seven years as an aircraft engineer and spent the last two years in consumer electronics design. I use my expertise to write soundproofing guides and review low-noise appliances. My blog helps bring some silence to every home. I write about quiet devices and mindful practices to help people create a silent space amidst the noises and disruptions of digital technology.”