by Digital transformation has been a trending topic in the business world since the coronavirus (COVID-19) pandemic struck. This digital technology integration into all business aspects has become a survival issue. Digital transformation challenges and prepares companies to adapt quickly to market pressures, supply chain disruptions, and rapidly evolving customer demands and expectations.
The COVID pandemic has shifted in-office to remote work, using software-as-a-service and cloud hosting. Because of corporate asset expansion, devices and assets must be more responsive, centralized, and secure with unified endpoint management (UEM). Aside from UEM, businesses must find more innovative ways of communicating, marketing, and selling their products and services.
In this article, learn how industry leaders plan to keep up with digital transformation in 2023 to help you make smarter decisions when planning yours.
One-Stop-Shop Marketplace Creation
Many business owners have adopted the one-stop-shop marketplace concept, which provides everything a customer needs in one platform. This business strategy aims to boost customer loyalty and long-term customer partnership.
Grant Polachek, the Head of Branding of Squadhelp, shared how he developed a more robust one-stop-shop marketplace for aspiring startups looking for the perfect domain name. He said, “I built a powerful branding community of naming experts to provide customers with unique, creative domain options. Business competition is tougher in the post-pandemic age, and the digital gameplay involves having unique branding to stand out. Hence, we became more aggressive with our offerings by creating a one-stop-shop marketplace for domain and brand naming.”
“We provide everything our clients need, from domain name selection to branding. They can choose from a hand-picked collection of domain names with matching URLs. Our dedicated naming experts provide custom name suggestions, and our customers are guided through our agency-style process. We have more than 150,000 ready-to-use brandable domains. In addition, we also launched a crowdsourced naming contest from the world’s largest naming expert community to provide the best domain name ideas for our customers,” Polachek added.
Digital Consumer Education
Online technology paves the way for faster customer connection and education. With digital technology, industry experts and professionals can share their best practices, product recommendations, and insights with other people quickly. Consumers can discover quick answers to their problems by searching online, from finding BBQ and other grill recipes to soundproofing their homes, improving their quality of life.
Michael Haas, CEO of Angry BBQ, shared how his company provides digital consumer education. “My company educates people about grilling and smoking to make them better BBQ masters. I created a website for this purpose, and I have helped many people develop a new hobby during the pandemic. On our website, people can read detailed grilled recipes, in-depth reviews of our favorite BBQs, and must-have grill gadgets and equipment recommendations,” Haas explained.
Ludovic Chung-Sao, Lead Engineer and the Founder of ZenSoundProof, also uses his website to educate people about soundproofing their homes. He said, “Digital transformation isn’t all about gadgets and software applications. We can leverage technology to have a more peaceful and meaningful life. I’ve worked for seven years as an aircraft engineer and spent the last two years in consumer electronics design. I use my expertise to write soundproofing guides and review low-noise appliances. My blog helps bring some silence to every home. I write about quiet devices and mindful practices to help people create a silent space amidst the noises and disruptions of digital technology.”
Digital Real Estate Business Transactions
Traditional real estate business transactions take weeks and months. Some even take over a year. But real estate transactions changed during the pandemic. Real estate professionals needed to find innovative ways to reach buyers and sellers, which included virtual tours, home staging, and other online transactions.
Zillow reported that virtual tours skyrocketed 750 percent in the month after stay-at-home orders during the pandemic went into effect across the United States. Realtor.com also reported that listings with virtual tours have 87 percent more views than listings without tours. These findings just go to show that digital technology is critical to a real estate business’s success. Therefore, it’s not surprising that real estate companies are ramping up their digital marketing and sales efforts.
Real estate expert Stephen Keighery, Founder and CEO of Home Buyer Louisiana, explained, “We made our real estate transaction a lot easier with a four-step method to help people sell their houses quickly and easily. First, they tell us about their house, and we give them an estimate of our cash offer. Next, if they accept our cash offer, we set up a quick appointment to check the property. After which, we give them a written cash offer for their consideration. If they’re happy, we close the sale on a date that suits them. We do steps one to three within 48 hours for property owners to know if they can sell their houses fast.”
Mobile Technology Marketing
Almost everybody uses a smartphone in the digital age. For this reason, businesses leverage mobile technology to promote their products and services. Mobile technology is an essential part of marketing technology or MarTech.
Simon Bacher, Co-founder of Ling App, explained Martech and how mobile technology can help with marketing. He said, “Marketing technology deploys digital means to reach prospects, wherein mobile technology plays a crucial role in online communication. Marketing was a huge challenge during the pandemic, but mobile technology made the impossible possible. I’m lucky because my product is a gamified language learning mobile app, and marketing a tech product online is relatively easy through digital marketing.”
Bacher further explained, “I revamped my marketing efforts during the pandemic by accelerating my mobile marketing tactics. I partnered and participated in media interviews, including podcasts and social media live streaming, to deliver my brand message to customers via listening, reading, and watching on their mobile devices. That’s how I managed to keep up with digital transformation.”
Conclusion
The business leaders above from real estate, technology, and other industries have learned many lessons during the pandemic. They made a difference by embracing digital transformation to provide better products, services, and customer experiences. The advancement of digital technology rapidly changes how businesses deliver great value to customers while boosting their overall revenues.
