Local SEO is fast becoming one of the most important digital marketing strategies for small businesses. However, there is a right and a wrong way to go about it. For example, many business owners make the mistake of spamming service area pages on their website with generic content that adds very little in the way of value. In this article, we’re going to share 5 tips on how to make your service area pages truly stand out and ultimately bolster your local SEO. Let’s get started!
1. Make them unique
First things first, you need to make each service area page unique. As briefly mentioned above, many business owners make the mistake of posting the same content over and over again, only with different keywords. This is poor practice.
That said, don’t think that ‘unique’ means writing the same content…but differently.
Repeating the same message with a different wording does not add value and it will do nothing for your local SEO rankings.
That said, if you ensure that each service area page features truly unique content that is geo-centric, then you’ll have a much greater chance at those pages having a positive impact.
2. Write for your audience
Yes, the goal of writing local service area pages is to give you a little boost in the rankings, however, your primary goal should be to add value for your audience. What will your readers gain from engaging with this service area page? Are they going to learn anything new? Will it change the way they perceive your business and the relationship you have with your local community?
Don’t write for the sake of it! Write with purpose.
3. Highlight local landmarks and write about your connection to the community
What does this particular service area mean to you? Let’s use a construction company as an example:
- The founder and CEO of ‘XYZ construction’ worked his first labouring gig in ‘Target Area’ at 15 years old.
- Our first office was established down the road from the ‘Notable Landmark’.
- We have built X-number of houses in ‘Target Area’.
As you can see, not only are you mentioning local landmarks and areas that your audience may recognise, but you are also demonstrating your close connection to them. This is the key to writing meaningful service area pages!
Additionally, you could also talk about any positive steps that your business is taking within your local community (e.g., your commitment to using sustainable resources when constructing homes, etc.).
4. Don’t be afraid to mention local businesses
Obviously you don’t want to mention your biggest competitors in the area, however, there’s no reason why you can’t mention (and link-to) other local businesses that you have a relationship with.
For example, a Las Vegas SEO company could mention a few local case studies. Not only is this a nod to their fellow local businesses, but it also adds authority and authenticity by demonstrating a genuine connection.
In that case, a prospective customer might say: “Wow, I’ve been to that restaurant! I love those guys,” and subsequently feel more compelled to do business with you.
5. Hire the professionals
If writing is not your area and you want to get the very best results without having to use up too much of your precious time, another alternative is simply outsourcing your needs to the professionals. If you can find a local SEO company with a proven track record for success – even better!
Conclusion: Make each service area page count
- Make each page unique.
- Write for your audience.
- Highlight local landmarks.
- Talk about your connection to the area.
- Feel free to link with other local businesses.
- Outsource your online marketing requirements to the pros!