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While you might think that the ‘Contact Us page on your website is less important than your product and service pages or having an engaging home page, it actually deserves as much love and attention as you can afford it.
The fact is, depending on how well your contact page is optimized, it could be the decider as to whether a potential customer will reach out to you or abandon your website entirely never to return.
In this article we’re going to share 5 contact us page blunders and how you can avoid annoying your prospective customers!
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Failing to have a contact us page at all!
Is there anything more frustrating than visiting a website only to find that there is no contact page to be found? Why must some businesses insist on making it practically impossible to get in contact with them?
Yes, once a business reaches a certain size it can be difficult to effectively keep up with every single email or phone call which is why it is often so difficult to get through, however, on a much smaller scale, it’s not a good approach.
For example, if you are a guest article website and you make it very difficult for people to contact you and request more information, you’re going to struggle to get the best leads – most people will give up and move on because they don’t have time to waste!
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Only featuring a contact form
If you only provide a contact form for your customers, you’re missing a beat. The key to providing a quality customer service is to provide them with different options.
What if someone doesn’t want to fill out a form and would prefer to speak to one of your employees over the phone?
This agency that offers digital marketing services in Dubai has an excellent example of a contact us page:
- They have a contact form.
- They have their social buttons.
- They have client testimonials.
- They have a map of their main office location and address.
- And they have a frequently asked questions section.
- Not only that, but their direct contact telephone number is present in the navigation bar at all times.
Should you decide to only use a contact form on your page, at the very least let people know how quickly you will get back to them.
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An obscure name for your contact page
You don’t need to overcomplicate things! Ideally, keep your contact us page to either:
- ‘Contact’
- Or ‘Contact Us
Some people like to use ‘Get in Touch’ but in my opinion, it’s an unnecessary variation.
Everyone understands what ‘Contact’ means so keep it simple.
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Having outdated information listed
Old telephone number? Out-of-date email address? A map to an office that no longer exists?
The moment anything changes; you must update your contact information.
Not tomorrow…or next week; today!
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Those annoying and overly complicated CAPTCHA
If it is mandatory for someone to use CAPTCHA in order to contact you, you’re going to put a lot of potential customers off.
Not only is this a nightmare for people with certain disabilities, but it’s incredibly annoying as well.
There are far simpler and more preferable alternatives.
Final thoughts
If your goal is to attract as much traffic to your website as possible and convert those clicks into customers with the greatest efficiency, you must create the path of least resistance.
Have a well-optimised contact page that is easy to find and has all of the necessary information to accommodate your prospective customers.
Put yourself in their shoes. Would you want to navigate your contact page as it is? How can it be improved?
